WHY NOT SODA

THIS PROJECT WAS ONE OF THE FIRST AND MOST EXCITING COLLABORATIONS I DID WITH A BRAND. THE MAIN CONCEPT WAS TO CREATE IMAGES THAT REPRESENT WHAT IT MEANS TO LEAVE A STANDARD LIFE—OFTEN IN ONE’S HOMETOWN—IN ORDER TO PURSUE A DREAM JOB ALIGNED WITH EACH PERSON’S PASSION.

ACROSS THESE SIX POSTERS, ONE FOR EACH FLAVOR OF THE BRAND, EACH ILLUSTRATION REPRESENTS A DIFFERENT DREAM: MUSIC, PAINTING, WRITING, COOKING, TRAVELING, AND FREEDOM ITSELF. I FOUND MYSELF IN THESE POSTERS… AND WHY NOT FOLLOW OUR DREAMS?

WHY NOT SODA

THIS PROJECT WAS ONE OF THE FIRST AND MOST EXCITING COLLABORATIONS I DID WITH A BRAND. THE MAIN CONCEPT WAS TO CREATE IMAGES THAT REPRESENT WHAT IT MEANS TO LEAVE A STANDARD LIFE—OFTEN IN ONE’S HOMETOWN—IN ORDER TO PURSUE A DREAM JOB ALIGNED WITH EACH PERSON’S PASSION.

ACROSS THESE SIX POSTERS, ONE FOR EACH FLAVOR OF THE BRAND, EACH ILLUSTRATION REPRESENTS A DIFFERENT DREAM: MUSIC, PAINTING, WRITING, COOKING, TRAVELING, AND FREEDOM ITSELF. I FOUND MYSELF IN THESE POSTERS… AND WHY NOT FOLLOW OUR DREAMS?

WHY NOT SODA

THIS PROJECT WAS ONE OF THE FIRST AND MOST EXCITING COLLABORATIONS I DID WITH A BRAND. THE MAIN CONCEPT WAS TO CREATE IMAGES THAT REPRESENT WHAT IT MEANS TO LEAVE A STANDARD LIFE—OFTEN IN ONE’S HOMETOWN—IN ORDER TO PURSUE A DREAM JOB ALIGNED WITH EACH PERSON’S PASSION.

ACROSS THESE SIX POSTERS, ONE FOR EACH FLAVOR OF THE BRAND, EACH ILLUSTRATION REPRESENTS A DIFFERENT DREAM: MUSIC, PAINTING, WRITING, COOKING, TRAVELING, AND FREEDOM ITSELF. I FOUND MYSELF IN THESE POSTERS… AND WHY NOT FOLLOW OUR DREAMS?

PHASE 1.

SKETCHES ABOUT THE IDEAS WANTED TO BE REPRESENTED.

PHASE 1.

SKETCHES ABOUT THE IDEAS WANTED TO BE REPRESENTED.

PHASE 2.

ONCE ONE SKETCH IS SELECTED THEN WE WORK ON THE SECOND

PHASE 3.

FINAL VERSIONS.

PHASE 2.

ONCE ONE SKETCH IS SELECTED THEN WE WORK ON THE SECOND

PHASE 3.

FINAL VERSIONS.

PHASE 2.

ONCE ONE SKETCH IS SELECTED THEN WE WORK ON THE SECOND

PHASE 3.

FINAL VERSIONS.

PHASE 1.

SKETCHES ABOUT THE IDEAS WANTED TO BE REPRESENTED.